Content Marketing for Medical Practices
Among our essential SEO and web development services, Web3MD offers comprehensive medical content marketing services. We’ve discussed SEO content as well as social media marketing, but what is content marketing?
What is Content Marketing?
Content marketing is a blanket term for any of the marketing strategies that are focused on not only creating, but also sharing valuable information with your clients and potential clients.
This essential service not only focuses on improving the overall SEO of your website, but also the branding of your business. There are various ways to practice content marketing, some of them easier than others. This includes informational blogging, social media sharing, and consistently updating your website with new and informative pages.
Oftentimes, business owners worry about sharing their expertise openly online. However, by displaying your knowledge on your website through cornerstone and blogging content, you are proving yourself to be an authoritative and informative source to potential clients as well as search engines. Your expertise in your field is a major deciding factor for consumers, so don’t be hesitant to strut your stuff, so to speak.
This strategy appeals to clients and potential clients, particularly for medical practices, as consumers feel more comfortable with practitioners that explain their procedures, and display a clear understanding of their clients’ needs and procedures. Search engines appreciate this method because search engines are designed to find websites that provide consumers with the best user-experience. New, informative content is the best way to provide your target audience with the best user-experience possible.
How Do I Implement Content Marketing on My Site?
As we previously mentioned blogging is one of the most common forms of content marketing. Blogs can be produced at any rate you please, so long as the content is unique and relevant to your business. These blogs should be a substantial length, but make sure they are written for your clients, as opposed to your colleagues. Medical content is often complex, and your target audience will be looking for content that can be understood without a medical degree.
When you work with Web3MD, we have a fully staffed team of writers that can provide you with optimized articles at your request, or you can write your own blog articles and our SEO specialist will edit them prior to publishing.
Besides blogging, it is also a good idea to frequently add new pages of content to your website. You can choose to add these pages monthly, or more frequently. Our team of writers at Web3MD does provide an additional page of content each month as part of our monthly services, but you are welcome to write your own pages for this as well.
Some websites even put out monthly email newsletters that perform as effective channels of content marketing. Just remember that any content you put out should be optimized for maximum branding and marketing potential.
The Benefits of SEO Content Marketing
Now that we’ve discussed the basics of medical content marketing, we can go over the specifics of SEO content marketing. Applying SEO, or search engine optimization, techniques is what helps your content stand out in search engines such as Google, Yahoo, Bing, and more. The reason so many of our clients succeed, is that we are SEO experts, with years of experience tracking and following SEO trends.
There are various ways to apply SEO to your content marketing, from the way the content is written, to the words that are used, and to the way the content is distributed. When you’re running a medical practice, there is often little time left for keeping track of algorithm updates, and consistent website maintenance. That’s where Web3MD comes in. We are here to help you manage your SEO content marketing campaigns, and help you get the best performance out of your website.
How Does Content Marketing Appeal To Search Engines?
As we mentioned previously, search engines are designed to find websites that provide the best user-experience for consumers. To accomplish this, Google utilizes something called crawlers to read and analyze all of the content your website produces, and then indexes it according to how useful it is in regards to different keywords. For example, If you operate an ENT practice, the crawlers will decide where to rank your website when potential clients search for “ENT in (your area)” or other localized ENT terms or questions.
Properly optimized content marketing will enable the crawlers to quickly and properly index your website. Ideally, you want your website to be recognized as more authoritative and more user-friendly than the websites of your competitors. That ensures that your website will be ranked higher in the SERPs, which increases your website’s chance of being seen by potential clients. Essentially, the best medical content marketing will help search engines drive quality leads to your business, and grow your brand’s visibility.
How To Start A Medical Content Marketing Campaign
Are you wondering where to get started? Setting up your campaign should begin with a well thought out strategy that looks several months in advance. Begin by picking between 4 and 6 articles that you will add to your website as cornerstone content over the coming months. You will need these topics to be informative, as well as relevant to your practice. These pages should generally be focused on the types of procedures you offer, or the different ailments you can help your clients with. Make sure that these cornerstone articles display an efficient URL structure as well.
Next, Think about blogging. How often are you willing to update your bog? Monthly? Weekly? Daily? Depending on how often you blog, the amount of content will vary, but only slightly. Current trends indicate fewer blogs with longer content, upwards of 1000 words, are the leading strategy, but ultimately, it’s up to you to understand your target audience.
For medical practices, it is a great idea to use the occasional blog to introduce one of your practice’s team members, in order to help your clients connect with your brand, and inspire brand loyalty. This helps your retain clients, as well as invite new clients to your business. For other blog topics, consider commonly asked questions. Pick a question you hear often, and create an article dedicated to answering that question in full detail.
Remember: SEO and Content Marketing Work Better Together
As you develop your content marketing campaign, it is essential that you ensure all of your content is compliant with current SEO standards. While SEO is a powerful tool, as well as content marketing, the two techniques work best when applied together. Every inch of your website and web presence is a marketing platform, so be sure to utilize that space as efficiently as possible. This means implementing target keywords, headings, linking, SEO titles, metas, and more.
The sites that perform best depend on long-term dedication to providing informative and targeted information in their fields. In order to dominate ranking in your local medical field, your website needs to follow SEO and content marketing guidelines consistently and accurately at all times. It’s no longer enough to have decent content and a handful of SEO tricks to rank highly. Google wants only the best, and any shortcuts can leave your website falling behind in rankings, or even blocked from search results entirely.
For every article or blog you publish, you need to ensure that the content appeals to your audience, and coincides with the current practices Google and other search engines require. However, with the algorithms constantly updating, how are you supposed to keep up to date with current best practices? With the help of medical SEO marketing experts, such as the professionals here at Web3MD.
We are dedicated to providing local medical practices with high quality web services that are designed to help your business succeed. To learn more about how we can help develop your online web presence, contact us today!